Market Research Analyst
We are looking for a methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
You will collect data on consumers, competitors and market place players while consolidating information into actionable items, reports and presentations. Understanding business objectives and designing surveys to discover prospective customers preferences while compiling and analyzing statistical data using modern and traditional methods to collect it.
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.
Understand business objectives and design surveys to discover prospective customers’ preferences.
Compile and analyze statistical data using modern and traditional methods to collect it.
Perform valid and reliable market research SWOT analysis.
Interpret data, formulate reports and make recommendations.
Use online market research and catalogue findings to databases.
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
Remain fully informed on market trends, other parties researches and implement best practices.
Proven market research analysis experience
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Search engines, web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking
AS degree in Statistics, Marketing or related field
Course Work Credit
Medical, Dental and Vision after 120 days